An embarrassing “glitch”, (probably a case of “fudge fingers”) meant that Tesco advertised the latest version of the iPad for £49.99, instead of the recommended retail price of £659.
(The only downside we can see is that buyers would only earn 45 Clubcard points.)
Needless to say word got around Twitter, Facebook and everywhere else. People duly bombarded Tesco.com with orders.
Tesco are blushing, but are completely ok – as their terms and conditions protect them from the requirement to ship any iPads at that price. Their terms state as follows:
“If, by mistake, we have under priced an item, we will not be liable to supply that item to you at the stated price, provided that we notify you before we despatch the item to you. In those circumstances, we will notify the correct price to you so you can decide whether or not you wish to order the item at that price.”
Now a more cynical person would accuse Tesco of making the “mistake” deliberately in order to receive lots of free publicity and maybe even encourage people to pre-order from them, rather than Apple. But not us.
It does however highlight the need for proper terms and conditions for your website, (like ours), which would have also protected in the same way.
A few years ago another unfortunate retailer did not have the same protection in their terms when they advertised flat screen TVs for £1.99. We will not mention their name in this sentence to spare them the painful memory of that.
However, we will mention their name in this sentence – Argos.
Our advice is to check your website pricing, but more importantly your website terms & conditions.
You can also buy our website terms & conditions