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Mutual Web Site Linking Agreement


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This Website Linking Agreement is for use by two parties who wish to exchange links to their respective web sites. It sets out how any links should be made so protecting both sites and ensuring that all links are consistent in order to protect and enhance the brand image of both sites.

Key clauses in this agreement include:

  • Links should only be to the home page of the other site unless agreed otherwise.
  • Conditions for use of both graphic or text links.
  • Size and placement of links.
  • Uniform look to enhance brand awareness and prevent misuse.
  • Limits on what either site may do to enhance or promote the link.
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